Gerber Life wants to communicate how Gerber Life Grow-Up® Plan helps parents protect their child’s future in an authentic, simple and emotional way. Unlike older generations who learned about insurance products from traditional media channels like TV or direct mail, Millennial moms tend to zap those channels in favor of digital, including mobile. The Gerber Life Grow-Up ® Plan is a children’s whole life insurance policy that can provide lifelong insurance protection for your child or grandchild, as long as premiums are paid. And it also guarantees your child the option to purchase additional life insurance coverage as an adult, regardless of future health or occupation. It’s easy to sign up for: it takes 3 minutes to fill in the form to get a quote. The Grow-Up Plan’s coverage amount doubles when your child is 18 years of age so a 25,000 policy becomes 50,000 at no extra cost. Gerber Life Grow-Up Plan® Plan guarantees that every policy holder will be insured for his whole life, regardless of any health or medical conditions, or a hazardous occupation. Most American parents know Gerber Baby Food helps children build a nutritional foundation for the future, but few realize that Gerber Life helps children build a sound financial future as well. It provides financial protection, builds cash value, and guarantees life insurance coverage for a lifetime. Gerber Life Insurance, an affiliate of Gerber Products, the baby food company, provides whole life insurance for children – The Gerber Life Grow-Up ® Plan.
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February 2023
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